Slow down with the promotions. Customers are now wary of overly promotional businesses. It’s all about engagement; it is often more valuable to have a brief conversation with a customer through social media than to spam them with a million email advertisements. Customers want FACTS. They want the truth, even if it hurts. Make your content so interesting and engaging to them, that they accept it and trust you. Are you a thought leader that can build with minimal gimmicks or promotions? These things matter.
Educate your Team. There’s one thing all knowledgeable customers hate – when employees don’t understand their own company’s product. If your social media manager or a member of your sales team doesn’t know all about your product’s features and capabilities, how do you build trust with your customer?To sell your products effectively, everyone in sales, support, and marketing should know your product specs inside & out. Don’t be afraid to include the different departments in your marketing and product meetings. Speak to your audience and prepare your team for customer engagement.
Focus on the User Experience. This is 2018; this is the age where even 2-year-olds can out Youtube their millennial counterparts. Most of your customers know when something “feels wrong”, but with many tech-savvy customers understanding the basics of UX and UI design, they will know exactly what’s wrong. Even if they don’t, they are likely to expect that your business will have a marketing website with a modern look and intuitive navigation. It should also be common sense that your website needs to be mobile responsive. A clean, streamlined mobile design is critical, as the amount of time people spend browsing the web on mobile devices surpasses desktop users. In addition to your website being displayed properly, mobile designs should also take advantage of the unique features of a mobile operating system. Make use of GPS enabled store-finders, easy sharing options for mobile apps and the ability to swipe, pinch or double tap.